Built for how you sell.

We build the integration your shop runs on: your marketplaces, web store, warehouse and suppliers, working to your rules. $500 per connection, paid once. You own the code.

  • No card
  • Pay once, after it runs
  • You own the code
Your buildRunning
  • Last pair: pulledeBay + 2 more accounts14:20
  • Order held for a checkAddress problem14:14
  • Daily stock sheet sentGoogle Sheets14:16
  • Alert: back in stockSlack · your team14:18
12 rules made for this shop · every 10 min
01Sounds familiar?

Six jobs sellers still do by hand

They start when you add a second marketplace or region. Or when your stock moves to a warehouse or 3PL.

  • The last size sells twice

    It sells on two marketplaces before the stock updates. You cancel one order, pay a fee, and your seller score drops.

    On busy days
  • Sales typed into the warehouse

    Each marketplace sale is typed into the warehouse system by hand. One typo, and the stock count is wrong.

    Every sale
  • Delisting after every sale

    After each sale, someone logs in to every other marketplace and ends the listing. Miss one, and it sells again.

    Every sale
  • The supplier stock file

    Your supplier sends stock as a file. Someone updates the sizes by hand, line by line.

    Every new file
  • Missing product photos

    New items go live without photos. Someone finds and adds them, one product at a time.

    Every new product
  • The daily stock sheet

    Each morning, someone exports a CSV and pastes it into Google Sheets for the warehouse or 3PL.

    Every morning

We build software that does these jobs for you, made for your platforms and your rules.

02What we build

Custom ecommerce integrations built for your shop

We build software for the jobs your team does by hand. It works with the platforms you already use, to your rules.

  • Stock

    One stock count for every place you sell. A sale on one channel updates the others and your warehouse.

    StockX, Alias, eBay, Shopify, your warehouse system

  • Orders

    Marketplace orders go to your warehouse or 3PL, and tracking goes back. Orders with a problem are held for a check.

    Amazon, Walmart, TikTok Shop, ShipStation, your 3PL

  • Listings

    Your products are listed on each marketplace you choose. Each listing gets the photos, condition notes and price that marketplace needs.

    eBay, Etsy, Whatnot, Amazon, Shopify

  • Supplier files

    Your supplier's stock file is read when it arrives. Sizes and prices are updated without anyone typing.

    CSV and Excel files, email, FTP, supplier APIs

  • Photos and product data

    Products without photos get them from your files or the marketplace catalog. Model numbers are matched to the right product.

    Shopify, eBay, StockX, your catalog

  • Reports and alerts

    A stock sheet every morning and sales totals for your books. An alert when an order needs a person.

    Google Sheets, Slack, email, QuickBooks

These are examples. We build only what your shop needs.

Platforms we build for

The marketplaces and stores you sell on, and the systems behind them.

  • StockX
  • Alias
  • eBay
  • Shopify
  • Amazon
  • TikTok Shop
  • Walmart
  • Whatnot
  • Etsy
  • WooCommerce
  • Your warehouse or 3PL
  • ShipBob
  • Google Sheets
  • QuickBooks
  • Not listed? If it has an API or an export, we can build for it.
03Why custom

How a custom build compares

A simple link between one store and one marketplace is often free today. We build for what the apps skip: resale marketplaces, several regions, your warehouse and your own rules.

  • Monthly apps

    FitFixed features. Resale marketplaces and your warehouse are often missing.
    What you pay$20–330 a month, or 1–1.5% of sales
    UpkeepThey decide what changes. A price rise can cut your API access.
    Time to go liveFast, if your platforms are covered.
    Who owns itYou rent it. Stop paying and it stops.
  • DIY automation tools

    FitYou build every step yourself.
    What you payPer task, so the bill grows with your orders.
    UpkeepSteps break quietly. You become the developer.
    Time to go liveAs fast as you can build it.
    Who owns itYour steps live on their platform.
  • Freelancers and agencies

    FitBuilt for you, from a blank page.
    What you pay$1,500–8,000 per integration from a freelancer. $5,000–25,000 plus upkeep from an agency.
    UpkeepUsually billed extra.
    Time to go liveOften weeks.
    Who owns itDepends on the contract.
  • Coelor

    FitBuilt for your platforms and your rules.
    What you pay$500 per connection, once. 3 connections for the price of 2.
    Upkeep90 days of fixes included, also when a platform changes its API.
    Time to go liveAbout a day once we have access. Free 7-day trial first.
    Who owns itYou own the source code. It runs in your own cloud account.
04Client work

Running today for an online retailer

With EU and US accounts on two resale marketplaces, connected to its warehouse system.

What the build doesRunning
  • Each sale comes off the warehouse stock within minutes.
  • Marketplace orders are confirmed.
  • Missing product photos are added.
  • The team gets alerts and stock reports.
or less to switch a sold-out item off on every account
10 min
products checked on every run
30,000+
accounts on two resale marketplaces
EU + US
05How it works

Live in about a day. Pay after it runs.

  1. 30 minutes

    Call

    Tell us where you sell and what you do by hand. We count the connections, so you know the price on the call.

  2. About a day

    Build

    We start from parts we have built and run before, so a build takes about a day, not weeks. It starts once we have access to your accounts.

  3. 7 days free

    Trial

    Try your first link free for 7 days: two of your platforms, connected. No card.

  4. Once

    Pay once

    Keep it and pay once: $500 per connection, 3 for the price of 2. Don't keep it and you pay nothing.

  5. 90 days of fixes

    Handover

    You get the source code, running in your own cloud account. 90 days of fixes are included.

06Pricing

Pay once. Own the code.

$500 per connection, one-time. 3 connections for the price of 2. A connection is one platform or account we build for: your web store, a marketplace account, your warehouse system.

  • Live in about a day once we have access to your accounts
  • Try your first link free for 7 days, no card
  • No monthly fee and no fee per order
  • The source code is yours to keep
Example setups
  • Store and marketplace

    2 connections
    • Web store$500
    • Marketplace account$500
    One-time total$1,000
  • Store, marketplace and warehouse

    3 connections
    • Web store$500
    • Marketplace account$500
    • Warehouse system$500
    3 for 2: one free−$500
    One-time total$1,000
  • Reseller

    4 connections
    • Resale marketplace, EU$500
    • Resale marketplace, US$500
    • Web store$500
    • Warehouse system$500
    3 for 2: one free−$500
    One-time total$1,500
A typical setup: $1,000–1,500$1,000 once is about $42 a month over two years — and then it's paid off.It runs in your own cloud account. The host bills you directly, usually $5–20 a month. We charge nothing monthly.
07Who builds it

A small team of engineers in Dhaka, Bangladesh

You talk to the people who build it.

How access works
  • You create the API keys

    You make the keys in your own accounts, limited to what the build needs.

  • You can revoke them any time

    Switch a key off whenever you want. We never ask for your passwords.

  • It runs in your cloud account

    We set it up in your own cloud account. The build and its data stay with you.

  • The source code is yours

    You get all of the source code. Any developer can work on it later.

08Questions

Questions before you start

  • What is a connection?

    One platform or account we build for: your web store, a marketplace account, your warehouse system. Each one is $500, one-time. Take 3 or more and one of them is free.

  • What does the free trial run?

    Your first link, free for 7 days: two of your platforms connected. For example your store and one marketplace, or a marketplace and your warehouse. No card. Keep it and those connections are billed as normal: $500 each, 3 for the price of 2. Don't keep it and we switch it off. You pay nothing.

  • What if it doesn't work?

    Then you don't pay. You pay once, after it runs. If it doesn't do what we agreed, we switch it off and you owe nothing.

  • Why one payment and not a monthly fee?

    You pay for the build. After that, the code is yours and runs in your own cloud account. There is nothing for us to bill each month, and no fee per order.

  • How long does setup take?

    Live in about a day once we have access to your accounts. Some marketplaces must approve API access first, and that can take longer.

  • What happens after handover?

    90 days of fixes are included, also when a platform changes its API. After that, each fix has a fixed price that we agree before we start. Or any developer can work on it, because you have the code.

  • What if a platform changes its API?

    In the first 90 days after handover, we fix it at no cost. After that, it is a fixed price per fix, agreed before we start.

  • Where does it run, and what does hosting cost?

    In your own cloud account. We set it up. The host bills you directly, usually $5–20 a month. We charge nothing monthly.

  • How do you get access to our accounts?

    You create API keys in your own accounts, limited to what the build needs. You can revoke them at any time. We don't ask for passwords.

  • Am I too small for this?

    Maybe. With under about 100 orders a month on two channels, a free app may be enough. A custom build makes sense with more channels, a warehouse or 3PL, or rules the apps don't cover.

  • Do we have to change the systems we use?

    No. We build for what you already use, through its API. If a system has no API, we work from its exports.

  • What if one of our platforms is down?

    The build tries again and continues where it stopped. Nothing is applied twice. Every action is logged, and you get an alert if a run keeps failing.

09Contact

Try it free, or get your price.

Three fields. We reply within one business day.

What would you like?
or email contact@coelor.com
What happens next
  1. 1We reply within one business day
  2. 2A short call, or straight to your trial
  3. 3Your first link free for 7 days, or a fixed price in writing